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ZEGNA Launches New Mocassin Collection, Continuing a Contemporary Expression of Italian Elegance
For the Spring Summer 2025 season, Italian luxury menswear brand ZEGNA has introduced a new Mocassin loafer collection. Rooted in...
2 min read


CRAFT: From Swedish Air Force Base Layers to Global High Performance Sportswear
CRAFT, a functional sportswear brand from Sweden, specializes in technical apparel and gear for high intensity sports like running,...
3 min read


SOJO: When "Repair" Becomes Part of Brand Culture
In the era of fast fashion, the pace of consumption continues to accelerate. People tend to frequently replace clothes, often discarding...
3 min read


Fleek: How the "Wholesale Market" Model is Reshaping Secondhand Fashion
The wave of secondhand fashion can no longer be ignored. As consumer behavior trends toward rationality and Gen Z prioritizes sustainable...
3 min read


Scholl: A Century of Foot Health Behind the Balenciaga Collaboration
The recent Balenciaga and Scholl collaboration has stirred a wave of buzz in both fashion circles and lifestyle communities. Inspired by...
2 min read


Behind "The Walking Society": How Camper Tells Its Brand Story Through Walking
In a fast moving fashion world, Spanish casual footwear brand Camper stands out through its restrained yet persistent approach to brand...
3 min read


From FILA to Misto: A New Chapter in Brand Communication Strategy?
FILA Holdings recently announced its official name change to Misto Holdings, drawing wide attention across the industry. For a...
2 min read


Manolo Blahnik and Mytheresa Partner to Explore New Brand Communication Paths
Luxury footwear label Manolo Blahnik is widely regarded as a defining name in the world of high heels. Recently, the brand launched its...
3 min read


PUMA Speedcat: A Seamless Shift from the Track to the Street
In what was once a racing desert, China is now experiencing a cultural revival driven by motorsport. The F1 Chinese Grand Prix and...
3 min read


Puma Launches Global "Go Wild" Campaign as a Strategic Brand Pivot
Puma has officially launched "Go Wild," its most extensive global marketing campaign to date. This move signals a major shift in the...
3 min read


AXEPT: Can a Pair of Shoes Become a Medium for Inclusion and Action?
AXEPT is a rising footwear brand based in Italy, grounded in the values of inclusion and activism. On its website, the brand explains...
3 min read


Connectly: Turning Messaging into a Growth Engine for Brands
In September 2024, digital marketing platform Connectly announced the completion of a 20 million dollar Series B funding round led by...
3 min read


miu miu x New Balance: A Viral Success Once Again, Coincidence or Careful Strategy?
In 2022, the debut collaboration between miu miu and New Balance was an unexpected yet impactful moment. Built on the classic New Balance...
3 min read


Our Legacy: How Nordic Minimalism Found Its Place in the Fashion Landscape
"When you put on a piece of clothing, you feel more than the fabric, you feel time itself." These are the words of Jockum Hallin,...
3 min read


Yuketen: From Handmade Footwear to Cultural Icon, How It Carved a Niche in the Vintage Revival Movement
f you’re familiar with footwear culture, you’ve likely come across the name Yuketen. Founded in the United States in 1989 by Japanese...
3 min read


WeWard: Can You Really Earn Money with Every Step?
"Would you exchange your steps for monetary rewards?" A few years ago, most people would have dismissed this idea as a scam. However,...
3 min read


Auralee x New Balance: When Japanese Minimalism Meets Sneaker Culture
In today's fashion world, minimalism is not uncommon. However, standing out among countless brands requires both a distinctive design...
3 min read


Blackstock & Weber: How Classic Loafers Became a Streetwear Favorite
Picture this: in an era where street culture and high fashion seamlessly blend, a shoe once reserved for old-school gentlemen is now a...
3 min read


Raspberry AI Secures $24M to Revolutionize Fashion Design with AI
In the fast-paced world of fashion, brands and retailers must constantly innovate to stay competitive. Fast fashion giants like Shein,...
3 min read


How Hibobi Achieved $50M in Annual Sales in the Middle East
In recent years, the baby and maternity sector has become a key segment in cross-border e-commerce due to its high purchase frequency and...
3 min read
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