Investment & Finanicng: True Classic Secures Strategic Funding from 1686 Partners to Accelerate Global Expansion and Category Growth

In May 2025, Los Angeles-based menswear brand True Classic announced a strategic investment from European private equity firm 1686 Partners. This marks the company’s first institutional funding since its founding in 2019 and signals a new phase in its international ambitions and category development strategy.

From “Better Basics for Men” to a Wardrobe for the Whole Family

True Classic originally entered the market with well fitted, affordable T-shirts for men. Its sharp focus on product quality and a direct to consumer model enabled the brand to rapidly build a large customer base. To date, True Classic has served over five million customers across more than 190 countries.

Now, the brand is evolving beyond menswear to position itself as a family wardrobe destination. According to the company’s announcement, True Classic plans to launch women’s and children’s lines in the second half of 2025, extending its reach across demographics and daily lifestyles. In parallel, the brand will open physical retail locations in Canada and Western Europe, signaling a move into full scale omnichannel operations.

Social Impact at the Core of Brand Identity

From its early days, True Classic has emphasized social responsibility as a foundational part of its identity. The company has donated over 10 million US dollars’ worth of apparel to veterans, people experiencing homelessness, and underserved communities. It also advocates for a more inclusive and equitable apparel supply chain. This mission driven approach was a key factor in attracting the interest of 1686 Partners.

Looking ahead, True Classic plans to launch collections made with sustainable materials and to replicate its philosophy of affordability, quality, and environmental awareness in new markets.

1686 Partners: More Than Capital, a Strategic Ally

1686 Partners is a Luxembourg-based private equity firm founded by David Wertheimer, a member of the Wertheimer family that co-owns the Chanel Group. The firm focuses on consumer brands with strong cultural identities and long term vision. It brings deep operational knowledge in areas such as retail growth, supply chain management, and global brand development.

For True Classic, the partnership offers not only capital but also strategic support in international expansion, product diversification, and organizational scaling. Co-founder Ryan Bartlett described the goal of this collaboration as more than increasing volume. It is about building a global brand in the right way, with purpose and clarity.

Rethinking the Potential of Basics

This investment is more than just a financial milestone for True Classic. It reflects a broader shift in how modern basics are perceived and scaled. As new essentials brands transition from niche players to global contenders, the partnership with 1686 Partners represents a powerful opportunity to amplify reach while staying true to the brand’s values.

True Classic is now seeking to answer a deceptively simple but ambitious question: How can a basic item become a meaningful bridge between broader audiences and more aspirational lifestyles?