The New Collaboration Between Blauer and Pirelli​

​During the recent Milan Men's Fashion Week, Blauer and Pirelli jointly launched a new capsule collection - the Blauer x Pirelli Capsule Collection. This project stems from a crossover collaboration between the Italian-American hybrid sportswear brand Blauer and the globally renowned tire manufacturer Pirelli. Pirelli is a giant in the automotive, motorcycle and bicycle tire sectors, committed to providing various related products and services. The capsule collection features four unisex outerwear pieces made from recycled, breathable materials, including Repreve (filling made from recycled PET plastic bottles), recycled rubber, and other fabrics like Taslan, combining Blauer's utilitarian spirit with Pirelli's passion for design aesthetics.

The entire collection adopts black and yellow as its main color scheme, continuing Pirelli's traditional Milan design colors, seamlessly integrating innovative materials, eco-friendly concepts, and fashion design.

This includes a quilted jacket made with recycled polyester and Taslan fabric panels, featuring seamless tubular construction to ensure freedom of movement during wear. Its inner and outer polyurethane coatings provide waterproof and windproof properties; adjustable hood and built-in drawstring waist enhance protection; waterproof pockets and a dedicated phone pocket with LED lighting add practicality. The collection also includes a versatile quilted vest, a reversible mid-length parka (with detachable quilted inner layer), and a triple-layer recycled polyester trench coat with dual protective coatings.

Enzo Fusco, Chairman and Owner of FGF Industry (Blauer's parent company), said: "This project originated from conversations between friends. I was invited to visit Pirelli's historical archives and was thrilled to see their past products like raincoats and boots, because we both share enthusiasm for technology and performance." "They then invited us to collaborate, and we signed a one-year contract. In addition to this winter capsule collection, we will also release a summer collection. We used high-tech, eco-friendly materials, combining recycled rubber with breathable, waterproof three-layer composite fabrics. These are all certified materials approved by Pirelli Design. The products feature seamless designs manufactured using heat-sealing technology."

Marco Maria Tronchetti Provera, Senior Vice President of Pirelli Design & Asset, said: "This project is consistent with our history and aligns with our ongoing vision to enhance brand visibility. We frequently collaborate with professionals in fields related to sports, automotive, and young consumer demographics." "In 2024, we partnered with streetwear brand Flight Club and launched a collection at the Miami Grand Prix; we also collaborated with Ducati and Supreme for joint marketing before their motorcycle launch; additionally, there's our project with technical cycling apparel brand Santini."

He added: "When selecting collaboration projects, we value whether they have a clear 'reason' and story to tell, rather than collaborating just for the sake of collaboration."

This crossover collaboration between Blauer and Pirelli is more than just a fashion partnership - it represents a deep integration of technological innovation and sustainability concepts. The collection, crafted with recycled materials and high-performance techniques like seamless heat-sealing, breathes new life into traditional outerwear. It not only showcases the shared values between the brands but also provides an example for the fashion industry on how to balance design, functionality, and environmental responsibility. This "reasoned, story-driven" collaboration model is exactly what today's consumers expect. If this cooperation model can be sustained and deepened in the future, it will play a positive role in promoting sustainable development in high-end apparel.